i disrupt digital spaces to make real life connections.

hi, my name is ida.

in january 2018 i started GOLD EYE CREATIVE as an exercise in empathy. i was consulting musicians and wanted to put myself through the process of turning my services into a brand. 5 years later… not only am i continuing to help musicians establish & maintain sustainable artistic careers through creative strategies on/off line, i’ve expanded into hospitality, having seized the opportunity to close the sensory loop.

most previously, i was working with Chef Sean Brock and his teams at Audrey, Bar Continental Hifi, Joyland, and june.

before, i was employed as an account manager at Venture Music overseeing organic social and paid strategies with a wide variety of artists. before that, freelancing with artists to develop visual narratives that augment the stories in their songs, whether that’s reflected through brand development, live events, merchandise products, music videos, or social media.